Blogging Podcasting Vlogging Have Changed The Entertainment Landscape

4 Ways That Blogging, Podcasting & Vlogging Have Changed The Entertainment Landscape

It seems like everyone has some blog, vlog, YouTube channel, or podcast these days. Swimming through the overcrowded ocean of never-ending content is a menial task. Luckily, today, we will examine how this landscape shift has resulted in permanent changes to the entertainment world and whether podcasts and vlogging will take over the landscape of entertainment and marketing over the next decade or two.

#1 – They’re A More Convenient Way To Address A Target Market

Blogs and vlogs can be used for a range of purposes. Copywriters can use them to market themselves to the digital world, and some bloggers will use their writing skills to try to target an audience and grow their brand so they can start digital marketing. Alternatively, companies will use blog sections to develop their brand into a multi-faceted approach to their industry.

A blog or vlog that generates enough engagement becomes a more attractive search engine result. If a company can integrate a blog that ranks high on Google, it can generate a much higher level of engagement for their product. Casino gaming companies, as with so many other innovations, were among the first to discover this.

It doesn’t mean that a casino blog focuses solely on the intricacies of casino gaming; branching out into other topics can pay dividends. We’ve seen it with the likes of the IgnitionCasino blog, which doesn’t just drive home the product and the brand’s visibility but reaches into other areas of entertainment to appeal to as many potential online casino gamers as possible.

#2 – It’s Cheaper To Engage With Influencers Than Traditional Formats

Bloggers or vloggers have leveraged digital technology advances to tap into a much broader global audience than traditional media. Radio, TV, and newspapers had such a stranglehold on traditional creative industries that they could charge what they wanted, employ who they wanted, and amend their work accordingly.

Once the internet emerged as a disruptive force in the media world, it helped cultivate change in many areas. The internet was seminal in the timeline and history of video gaming; it’s changed the way we watch our TV and movies, and it’s turned YouTube into what is essentially a global TV channel where people don’t need to pay for subscriptions—unless you want to get rid of the ads, that is.

Suppose somebody wants to advertise on a blog or vlog. In that case, they’ll negotiate directly with the individual and not worry about dealing with antiquated marketing departments via traditional media, which have suffocated creatives for decades.

#3 – DIY Strategy Promotes Individuality

Although some bloggers and podcasters will work for big traditional companies, and some of the most prominent vloggers might have mega deals with huge streaming platforms such as Spotify or Amazon, most who begin blogging or vlogging online do it because it is their passion. All vloggers and bloggers start with a very small potential audience.

Some can grow their user base rapidly, but for others, it might take a lot more time. However, one commonality is that the DIY approach speaks to individuality, whether it’s through launching their website or YouTube channel. It often means that the audience that bloggers or vloggers find via this authenticity will be more engaged with their output and brand.

#4 – The Power Has Been Taken From Traditional Media

Throughout the previous century, a shock jock or a deliberately provocative piece of writing only had a few avenues where it could reach the wider public. It would either go through TV or radio or if somebody wanted to write an opinion piece that could stir up discussion, they’d do so via a newspaper column or a prominent magazine they worked for.

Once they established this reputation, writing polarizing pieces became a business model for those looking to sell papers or magazines. The rapid decline of newspapers in the US and throughout the West has meant that billions of people now seek out their news and opinions from the internet, whether it’s via social media, podcasts, or vlogs.

Conclusion

One thing that blogging, podcasting, and vlogging all have in common is that they address two of the root causes of traditional media’s slow death. Instead of going to the local store and buying a newspaper to find out yesterday’s opinions, millions of people instantly access them on social media sites for free without leaving their homes.

Where this leaves the sanctity of legitimate, sourced, and fair opinion, in the long run, is probably the more worrying long-term question, but from a costs perspective, how can traditional media compete with a product that is cheaper, easier to access, and provides a far broader range of opinion, content, and instant reaction?

Despite the saturation in these markets, especially podcasting, it feels like they’re the new sheriff in town. As fewer people seek out their opinions via traditional media, the landscape will continue to shift toward digital creativity rather than the old methods.

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